Play Full Goods


Hi I'm Denise, the self appointed "Director of Dreams" (AKA founder) of PLAY.FULL.GOODS, an online children's lifestyle shop based in Hamilton, Ontario. I might be a millennial on paper, but I'm a child at heart who's been at the sewing machine since I was a little girl. I'm a single Mom to a 9 year old boy who keeps me on my toes, but is also the best assistant a girl could ask for!



I opened my shop in the height of a pandemic after loosing my dream career as a children's fashion designer. After working in the children's industry for over 10 years, I knew it was where I wanted to be, but with no jobs in sight, I decided to take things into my own hands. Just over a year later I'm so lucky to be able to share my childlike creativity with you through my in-house designs, alongside a hand-picked selection of toys & decor from other North American brands, mostly founded by other busy Moms!

Giving back to the community is important to me, which is why in January 2021 I started the Crowns for a Cause campaign, where $5 from each play crown sale is donated to Sick Kids Toronto, supporting Project Mom Halo. To date I have been able to donate over $600 and I can't wait to see that number grow!

Although we don't have a permanent location for you to come shop just yet (*wink wink*) we're open online 24/7 and offer free local delivery to Hamilton & surrounding areas, plus we ship all across Canada & the US. Although our assortment is always evolving, there's 1 thing that will never change. PLAY.FULL.GOODS will always be a colourful place, where kids can be kids!

⋓ Denise


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